Dorie Clark reports on some of the most interesting research on how we perceive authority and expertise. Often times, it’s not easy to be a thought leader in any field, especially in the modern day where everyone claims to be one themselves.
But beyond that, there’s a larger message about how persuasion works, either in interpersonal or larger group communications.
The first step, if you aren’t yet seen as an expert in your own right, is to borrow others’ expertise.
How does this relate to public speaking? If a speaker isn’t seen as the immediate expert of their topic, they need to showcase their credibility through a proper flow of logic and by showing that they have carefully pieced together information that is truly relevant for their audience. We can continue to be experts through thoughtful curation.
The other key takeaways are about using the proper persuasion techniques and classic rhetoric like establishing ethos with our audience.
Read all about it in the article below:
https://hbr.org/2015/05/get-people-to-listen-to-you-when-youre-not-seen-as-an-expert
